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Itacaré avança para implantação do voucher único digital no turismo*

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22 horas atrás

em

25 de julho de 2025

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Redação

A Prefeitura de Itacaré, por meio da Secretaria Municipal de Turismo, está em diálogo com a Associação Nacional dos Secretários e Dirigentes Municipais de Turismo (ANSEDITUR) para implementar o sistema Viva, uma plataforma digital de ordenamento e controle das atividades turísticas.

A iniciativa visa modernizar a gestão do setor, garantir mais segurança para os visitantes e fortalecer a economia local por meio do voucher único digital. Com o novo sistema, todos os passeios e experiências turísticas só poderão ser realizados mediante a emissão de um voucher oficial, adquirido diretamente na plataforma do município. A medida combate a clandestinidade, padroniza os preços e assegura que os prestadores estejam devidamente licenciados.

Além de proteger o turista e profissionalizar o setor, a tecnologia permitirá à Prefeitura monitorar em tempo real o fluxo de visitantes, horários de pico, tíquete médio e origem dos turistas, fornecendo dados estratégicos para o planejamento público.

“A proposta é transformar Itacaré em referência de turismo inteligente, com mais organização, transparência e inclusão para todos os envolvidos”, destaca o secretário de Turismo, Marcos Japu. A plataforma Viva, desenvolvida pela fintech CashPago, já é adotada em diversas cidades do país e se destaca por integrar sistemas de pagamento digital, check-in por QR Code, relatórios fiscais e ferramentas de fiscalização, alinhando inovação com sustentabilidade e governança.

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