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Dia dos Namorados tem pior venda desde 2009, diz Serasa

Publicado

11 anos atrás

em

13 de junho de 2014

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As vendas no varejo na semana que antecede o Dia dos Namorados (de 6 a 12 de junho) cresceram 0,5% na comparação com a mesma semana do ano passado.

A data coincidiu com o início da Copa do Mundo.

A data coincidiu com o início da Copa do Mundo.

As informações são do Indicador Serasa Experian de Atividade do Comércio – Dia dos Namorados 2014, divulgado nesta sexta-feira, 13, pela entidade. Este foi o resultado mais fraco do varejo para a data comemorativa desde o ano de 2009. Na avaliação dos economistas da Serasa Experian, um dos fatores que influenciaram negativamente o setor foi a coincidência da data com a abertura da Copa do Mundo. Além disso, dizem, o fraco desempenho das vendas dos Dias dos Namorados em 2014 reflete também o encarecimento do crédito, o baixo grau de confiança dos consumidores e a inflação em patamar elevado, o que reduz o poder de compra dos consumidores. (Bahia Notícias)

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