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ENSAIOS E ENTRETENIMENTO

Fabricantes cancelam contratos e Record traz ex-apresentadores de volta para ações publicitárias

Publicado

10 anos atrás

em

16 de janeiro de 2015

Por

A troca de apresentadores no programa Hoje em Dia, da TV Record, não agradou ao mercado publicitário. Segundo o colunista Daniel Castro, algumas campanhas de merchandising foram suspensos após a saída de Edu Guedes e Chris Flores.

Fabricantes cancelam contratos e Record traz ex-apresentadores de volta para ações publicitárias (Foto: Reprodução)

Fabricantes cancelam contratos e Record traz ex-apresentadores de volta para ações publicitárias (Foto: Reprodução)

Eles tiveram de retornar para gravar contratos já firmados. Algumas campanhas foram suspensas após o anúncio de que César Filho, Ana Hickmann e Renata Alves seriam os novos apresentadores da atração.

Segundo o colunista, a fabricante de eletrodomésticos Midea/Springer exigiu a volta do apresentador Edu Guedes. Já um fabricante de produtos para cachorros cancelou uma campanha que seria gravada por Celso Zucatelli e seu cão Paçoca.

O mesmo aconteceu com a produtora de arroz Prato Fino, que exigiu que Chris Flores continue sendo a apresentadora dos comerciais no programa. O motivo é que o rosto da apresentadora já está em vários pontos de venda da marca. A TV Record teve de aceitas, ainda segundo o colunista. (Correio da Bahia)

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