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BRASIL & MUNDO

Vendas do Dia dos Namorados sobem 7,7% em 2013, informa CNDL

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Vendas do Dia dos Namorados sobem 7,7% em 2013, informa CNDL

Crescimento das vendas ficou acima do esperado pelos lojistas. Entretanto, ficou abaixo da alta de 9,08% registrada em 2012.

Vendas do Dia dos Namorados sobem 7,7% em 2013, informa CNDL

A Confederação Nacional de Dirigentes Lojistas (CNDL) informou nesta quinta-feira (13) que as vendas no comércio brasileiro na semana que antecede o Dia dos Namorados, entre os dias 6 e 12 de junho, subiram 7,72%. O dado é extraído do banco de dados do SPC Brasil (Serviço de Proteção ao Crédito).

O aumento, segundo a CNDL, foi maior do que o previsto pelos lojistas, que esperavam um crescimento de 5% no volume de vendas. No entanto, ficou abaixo do crescimento registrado no ano passado, quando o indicador registrou uma variação positiva de 9,08%.

De acordo com o presidente da CNDL, Roque Pellizzaro Junior, apesar de o varejo ter registrado uma desaceleração em relação aos últimos dois anos, o crescimento de 2013 ainda é considerado positivo.

“A pressão inflacionária do primeiro semestre do ano vem corroendo o poder de compra do salário do brasileiro, situação que não era tão latente nos anos anteriores. Tendo isso em vista, registrar um crescimento de 7,72% é algo positivo e que deve ser comemorado pelo setor”, avaliou ele.

O Dia dos Namorados é a terceira data mais lucrativa para o comércio, ficando atrás somente do Natal e do Dia das Mães, informou a CNDL. De acordo com os dados do SPC Brasil, o gasto médio do consumidor brasileiro foi de R$ 100 neste ano, acima dos R$ 75 registrados em 2012. Os produtos mais procurados nas lojas durante as compras foram os itens de vestuário, calçados, perfumaria, floricultura, joias e bijuterias. G1

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